Supporting Gift Selection to Encourage Consideration of Gift-Receivers from Various Perspectives

The purpose of this research is to encourage consideration of gift-receivers in the gift selection process from various perspectives. People often purchase gifts for their loved ones, such as partners and friends. There are various e-commerce websites that recommend gifts for loved ones; however, selecting an appropriate gift is difficult because these recommendations do not consider gift-receivers’ hobbies and preferences. Entering all their hobbies and preferences into the system in advance will solve this problem, but it takes time and effort. To solve this problem, we proposed a system that encourages consideration of gift-receivers by themselves. To achieve this, the proposed system provides questions about the gift-receiver and facilitates deeper consideration in gift selection. Using this proposed system, we conducted an experiment to observe the participants’ gift selection process. As a result, we confirmed that the system increases people’s consideration of gift-receivers.